The “Right” Staging
The art of preparing a property for sale with the goal of maximizing the return heavily relies on the science behind it. Surprised? Let me explain. The layout and architecture (science) of the property tells you if the living room needs a sectional or a 3-seater sofa. The design knowledge (art) is what helps you decide whether that sofa should be white, beige or gray! Our job as a home stager is to have a solid understanding of the science behind the process, without which the design doesn’t help much.
So even though home staging would typically fall under art, usually a very subjective area, I have learned from experience that there absolutely is such a thing as “right” staging vs. “wrong” staging.
Here are 3 ways to help you make sure you don’t end up in the second category:
- Layout, Layout, Layout
To do justice to any property, place furniture as per the layout and do not try to make the layout fit the furniture. The purpose of each piece should be to showcase the function of the room. Each piece should flow with the rest of the space and the rest of the set-up.
I have seen staged properties where a sectional, two accent pieces, a full-size coffee table and a number of accessories were all forcibly fit into a tiny living room, just because those were some of the pieces you would usually find in regular-sized living rooms.
It made the room look cramped up and small and no buyer is going to desire that. Don’t stick with the “norm” because there isn’t any with interior design. Instead, think about what will do justice to the space.
- Less is More
Buying is a psychological procedure and people buy homes, not houses. Too much art and accessories, too many loud colors and even the wrong fragrance can distract them. Remember, staging is not transforming a house into a HomeSense or Bed Bath and Beyond outlet. Apply the KISS formula – Keep it Simple, Stupid. Furniture is just a prop to showcase a lifestyle. Keep them interested, but don’t give it all away. Leave enough room to imagination where they can see their families and pets enjoying, loving and growing in the space
- Tell a story
Just as a story flows, so should the first tour of a potential buyer through the property. Keep your theme consistent, don’t confuse your audience. If the living room has been staged in a very classic way, avoid bringing in an ultra-modern dining set. The buyer who doesn’t have much knowledge about the furniture is probably going to blame this lack of flow on the property layout – which is exactly the opposite of our goal when staging any property.
BONUS: *We always like to deliver more than expected! 😊
4. Go with the Flow
Steps 1-3 don’t have to break your bank! The true art lies in making what you have work. Each house is different, and naturally, so are their requirements and the budget.
Work with a professional; book an appointment now for your upcoming staging